The look of the film is simply how visually appealing it is to the public, usually before its release. Jurassic Parkwould show the world dinosaurs as they had never been seen before.
The hook is the story the film is trying to sell to its audience. Everyone wanted to know how dinosaurs could walk the Earth again after being extinct for 65 million years and how they would coexist with people.
The book can be labeled as all the merchandise made to help promote the film. The merchandise in Jurassic Parkwas destined to sell well, with people wanting the T-shirts and lunch boxesthat were shown for sale within the movie itself, with similar merchandise later to be sold at Universal Studios in the gift shop connected to the Jurrasic Park ride.